Tuesday, October 20, 2009

Demographically challenged

I stupidly forgot to charge my iPod over the weekend so was forced to spend the drive to and from work yesterday listening to the radio, and it was a very painful reminder of why I gave it up in the first place. The annoyance of having to constantly change stations in the hope of finding something worth listening to was almost unbearable. If I had to do it more often I think I'd just learn to appreciate silence instead. I'm disappointed to know that there is still no radio station in Sydney I would want to listen to for more than a few minutes at a time. I understand demographics are a very broad way to categorise a potential audience, but what happens when you don’t fit into your demographic? Or any demographic, for that matter? As a 40 year old woman I seem to be relegated to the “greatest hits” stations. I don’t mind a bit of that, I can appreciate a cheesy 80s power ballad as much as the next person, and the private confines of my car are a great place to belt out a chorus of Livin' on a Prayer. I don’t even mind a bit of Rick Astley or Soft Cell, but I didn’t want to listen to Cold Chisel the first time around, and I’m not about to start now. I understand the nostalgic appeal of those stations, but at what point are you supposed to stop caring about new music and resign yourself to only listening to the music that was around in your younger, presumably more fun-filled years? It doesn’t help that my taste has never really been particularly mainstream anyway, so my idea of “classic hits” don’t usually make it onto their playlists. The top 40 stations don't work for me either. I'm so out of the loop popular-music wise that I have no idea what's even in the top 40 these days, and from what I've heard I have no real interest in finding out. Although it was vaguely interesting to hear music by some of those people I've only ever seen pictures of in magazines. And why do all commercial stations apparently feel they need "wacky" breakfast teams to entertain the masses? I don't particularly want to hear their contrived, obnoxious and not particularly funny anecdotes. I can't even imagine choosing to listen to the frighteningly conservative talk back show alternatives on AM radio. I was forced to listen to one of these shows the last time I was in a taxi and spent the entire trip resisting the urge to yell obscenities at the people who called in, not to mention the equally appalling host. I don't want to know these people exist, let alone listen to them spouting their ignorant, bigoted opinions on the radio. Talking in general on the radio doesn't appeal while driving anyway, even the very few decent, interesting talk shows. Oh, and do commercial stations get together and decide to play ads simultaneously?! Because they all seemed to be playing at the same time, making flicking between stations even more useless. Even the alternative stations that used to make up the bulk of my radio listening back in the day don't hold my interest like they used to. So where do I belong in the radio listening demographic? I feel too old for popular music, too liberal for AM talk back, too alternative for greatest hits and too uncool for alternative. I guess it leaves me with the internet, an iPod and a soon to be purchased in-car charger.

2 comments:

  1. Lyrics from a Naked Season song:

    I never made it.
    I never quite fit in.
    Never mainstream.
    Nor alternative.

    Sounds far better and more profound in song format!

    ReplyDelete
  2. Yes it does! Does that song actually exist? And if not, why not?!

    ReplyDelete